Believing in the Blue Ocean Strategy, BLUE&P Group believes that spending time and resources in the usual and highly competitive segment, which is referred to as the red area of the market, is not as productive as expected and does not benefit the collective interests. Hence, presence in sectors where there is less competition, if it is done in a creative and efficient manner, leads to securing the interests of all parties effectively. In this regard, Blue&P Group, which was formed based on this thinking, is trying not only to respond to this part of the demand, but also to create demand and introduce opportunities that all direct and indirect beneficiaries at the macro level of the country and society.